Turning customer interactions into lasting connections.
Hi, I’m Sofi. Let’s work together to make your customers happier and your business stronger.
Years of Experience
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Hours on Stage
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How I Help
Omnichannel & Digital Transformation
I specialize in leading digital transformation by designing and executing powerful omnichannel strategies. My approach involves integrating complex platforms like CRM (Salesforce), web, and email to create a single, unified experience for your customers. I have a proven record of aligning cross-functional teams around strategic goals, scaling best practices across multiple markets, and bridging the gap between digital and physical channels to enable full-funnel attribution. My work has helped companies achieve top-tier global recognition for their digital maturity.
Growth Marketing & User Acquisition
I lead growth marketing programs focused on acquiring and retaining users efficiently. I have a proven track record of scaling paid acquisition campaigns on platforms like Meta and LinkedIn, achieving results such as a 30% lower Customer Acquisition Cost (CAC) and a 2x increase in trial signups. My approach is rooted in data, utilizing A/B testing to improve activation rates by 20% , designing product-led growth frameworks that lift free-to-paid conversions by 22% , and building attribution models that can increase campaign ROI by 25%.
Customer Experience (CX) & Retention
I craft data-driven customer experience strategies designed to boost loyalty and reduce churn. By redesigning customer journeys and implementing community-led tactics, I’ve successfully increased client Net Promoter Scores (NPS) by as many as 12 points. My expertise includes building digital communities from the ground up , developing scalable customer success frameworks that have cut churn by 15% , and launching advocacy programs that increased referrals by 13 points. I focus on creating personalized touchpoints that improve engagement consistency and turn your customers into advocates.
About Me
01
Vision
With 15+ years of experience in SaaS, healthcare, and consumer sectors, I lead data-driven strategies that build sustainable growth and genuine customer connections.
02
Approach
My approach integrates three pillars: Omnichannel strategies to unify the customer journey, Customer Experience (CX) design to build loyalty, and data-driven Growth Marketing to scale your business.
03
Results
II deliver measurable results, with a track record of reducing acquisition costs by 30% and doubling trial signups. My expertise is backed by an MBA and certifications from institutions like MIT and Google.
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Schedule a call with me to see if I can help
Reach out to me today and let’s discuss how I can help you achieve your goals.