L O A D I N G

About Me

More than a consultant: your partner in growth

+15 years of experience

+100 successful projects

+15K hours on stage

 

Hi! I’m Sofía Maldonado, a growth marketing leader with over 15 years of experience helping SaaS, healthcare, and consumer companies build lasting relationships with their customers. I am passionate about empowering brands through data-informed, omnichannel growth that is not only measured in numbers but is felt in every interaction.


My Approach

With 15+ years of experience across the SaaS, healthcare, and consumer sectors, I lead data-driven strategies that build sustainable growth and genuine customer connections. My focus goes beyond just hitting metrics to see the bigger picture.


Methodology

My approach integrates three core pillars: Omnichannel strategies to unify the customer journey , Customer Experience (CX) design to build loyalty , and data-driven Growth Marketing to efficiently scale your user base.


Results

I deliver measurable results, with a track record that includes reducing customer acquisition costs by 30% and doubling trial signups for SaaS clients. My expertise is backed by an MBA and certifications from institutions like MIT and Google.


Beyond Consulting

When I’m not designing growth strategies, I’m dedicated to sharing knowledge and industry trends through my newsletter, CXOmniverse. I firmly believe that continuous learning is the engine for growth—both for my clients and for myself.]

 

If you're looking for a strategy that blends data, experience, and a human-centric approach to grow your business, you're in the right place. Let's talk.