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Services

Services Preview — Sofia Maldonado
Services

Every business has unique challenges.
Every engagement is built around yours.

I offer a range of consulting services designed to meet you where you are. Whether you need a clear diagnosis to kickstart growth or a dedicated strategic partner for the long term, there is an option that fits.


01On demand

Omnichannel Audit & Growth Roadmap

Best for companies that feel their marketing and sales efforts are disconnected and need a clear, data-driven plan to move forward.

A deep-dive diagnostic into your current ecosystem to identify your greatest opportunities for growth. We uncover what is working, what is not, and build a prioritized action plan. Analysis of your current customer journey and omnichannel strategy. In-depth review of paid acquisition campaigns and attribution models. Evaluation of CRM and data analytics adoption. Collaboration with your data and sales teams to gather cross-functional insights.

Key deliverables

  • Detailed diagnostic report with findings and actionable recommendations
  • 6-month prioritized experimentation roadmap
  • High-level customer journey map highlighting friction points and opportunities
02On demand

Paid Acquisition Launchpad

Best for businesses ready to launch or scale user acquisition through targeted, data-driven paid advertising.

Built to launch a powerful paid acquisition engine focused on efficiency and measurable results from day one. Strategy, setup, and launch of paid campaigns on Meta and LinkedIn. Advanced audience segmentation. A/B testing framework for creatives, copy, and landing pages. BI dashboards for real-time attribution and performance analytics. Previous results include 30% lower CAC and 2x increase in trial signups for SaaS clients.

Key deliverables

  • Fully launched and configured paid campaigns ready to scale
  • Performance dashboard monitoring CAC, CPL, and ROI
  • Optimization plan with best practices for your team post-launch
03On demand

Strategic Growth Partnership

Best for companies needing ongoing, high-level strategic leadership without hiring a full-time executive.

I integrate with your team as a fractional Growth Marketing Manager or CX Lead, driving strategy and ensuring long-term success. Dedicated Growth or CX strategy leadership. Full management of user acquisition and lifecycle strategies. Experimentation roadmap and A/B testing culture. Leadership and coaching of cross-functional teams. Community-led growth and referral programs.

Key deliverables

  • Ongoing strategic leadership and hands-on project management
  • Quarterly and monthly performance reviews
  • Direct execution of key projects and continuous optimization
04On demand

Product Marketing & AI Execution

Best for companies launching new products or integrating AI into their growth engine.

I bring product marketing strategy to life with AI-powered execution. From go-to-market planning and product positioning to full business strategy, I combine sharp PMM thinking with the ability to actually build apps, workflows, and digital products using tools like Lovable. As a Diamond-level Vibe Coder and Lovable Ambassador, I don't just recommend what to do. I help you ship it.

Key deliverables

  • Go-to-market strategy and product positioning
  • AI-powered workflows and digital product development
  • Full execution from strategy to launch

Not sure which service fits your challenge? Let's talk and find the right fit together.

Schedule a call